Institute personnel aggressively seek out opportunities to make community presentations about the issue of proper saddle fit. This is accomplished through requests registered on the our website, being invited to speak at equine owner meetings and veterinarian symposia, attending horse shows, county and state fairs, 4H meetings, meeting with saddle manufacturers individually and in their professional meeting.  Also, every opportunity is made to attend civic meetings and owner receptions as well as being interviewed by leading equine journals and media.  Typically it is the responsibility of the hosting organization to announce the event and encourage attendance.

Informational brochures and flyers are developed for distribution at central locations to communicate with horse owners.  They are positioned with like-minded veterinarians, saddle makers, horse shows, equine medical facilities, educational institutions and similar venues.

The Institute endeavors to publish public service announcements in rural and "horse country" media stations.  Additionally, attempts are made to obtain interview spots on key agricultural and animal shows.

Institute programs and information are made available to Equiery and Equiculture, two of the leading publications in the field.